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Choosing a Unique Company Name in Singapore - What You Need to Know

Updated: Jul 4, 2023

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1. Introduction

Choosing a unique company name in Singapore is one of the first steps to establishing a new business. It is not just a matter of personal preference but also a requirement for registration under the Accounting and Corporate Regulatory Authority (ACRA). This article provides you with essential information on how to go about choosing and securing a unique name for your business.

2. Why is a Unique Company Name Important?

A unique company name sets your business apart from the competition. It plays a crucial role in your branding strategy, providing an identity that customers can identify with and remember. Furthermore, a unique name is essential for the successful registration of your company with ACRA.

3. ACRA's Guidelines on Company Names

Before choosing a company name, it is important to understand ACRA's guidelines:

  • The name should not be identical to any existing local company names.

  • It should not infringe on any trademarks.

  • It should not be obscene or vulgar.

  • It must not be already reserved.

4. Factors to Consider When Choosing a Company Name

Choosing a unique company name requires careful consideration. Here are some factors to consider:

  • Relevance: The name should reflect the nature of your business.

  • Simplicity: A simple name is easy to remember and less likely to be misspelled.

  • Appeal: Choose a name that appeals to your target audience.

  • Trademark Availability: Ensure the name does not infringe on any existing trademarks.

5. How to Check the Availability of a Company Name in Singapore

Before submitting your chosen company name to ACRA for approval, you should first check its availability. This can be done by conducting a search on ACRA's online directory, BizFile+.

6. What Happens After Submitting a Company Name for Approval?

Once you submit your company name, ACRA will review it, typically within one to two hours if submitted during business hours. If your proposed name meets all guidelines and is unique, ACRA will approve it. If not, you will need to submit a new name for approval.

7. How CW Business Solutions Can Assist

At CW Business Solutions, we understand the importance of a unique company name in setting the right tone for your business. We provide professional services to assist you in the process, from brainstorming ideas to checking name availability and submitting the name to ACRA for approval. Visit CW Business Solutions to learn more about our services.

8. Conclusion

Choosing a unique company name is crucial to your business's identity and success in Singapore. By understanding ACRA's guidelines and considering factors such as relevance, simplicity, and appeal, you can create a distinctive and memorable company name.

If you're looking for professional guidance in choosing a unique company name or have any questions about our services, don't hesitate to reach out to us. Contact us today at CW Business Solutions for tailored solutions to your business needs.



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